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Incognito: The Secret Lives of the Brain
PDF Download Incognito: The Secret Lives of the Brain
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Review
A Boston Globe Best Book of the Year“Original and provocative. . . . A smart, captivating book that will give you a prefrontal workout.” —Nature “A popularizer of impressive gusto . . . [Eagleman] aims, grandly, to do for the study of the mind what Copernicus did for the study of the stars. . . . Incognito proposes a grand new account of the relationship between consciousness and the brain. It is full of dazzling ideas, as it is chockablock with facts and instances.” —The New York Observer “Eagleman engagingly sums up recent discoveries about the unconscious processes that dominate our mental life. . . . [He] is the kind of guy who really does make being a neuroscientist look like fun.” —The New York Times “Although Incognito is fast-paced, mind-bending stuff, it’s a book for regular folks. Eagleman does a brilliant job refining heavy science into a compelling read. He is a gifted writer.” —Houston Chronicle “Eagleman has a talent for testing the untestable, for taking seemingly sophomoric notions and using them to nail down the slippery stuff of consciousness.” —The New Yorker “Incognito does the right thing by diving straight into the deep end and trying to swim. Eagleman, by imagining the future so vividly, puts into relief just how challenging neuroscience is, and will be.”—The Boston Globe “Appealing and persuasive.” —The Wall Street Journal “Your mind is an elaborate trick, and mastermind David Eagleman explains how the trick works with great lucidity and amazement. Your mind will thank you.” —Wired “A fun read by a smart person for smart people. . . . It will attract a new generation to ponder their inner workings.” —New Scientist“Fascinating. . . . Eagleman has the ability to turn hard science and jargon into interesting and relatable prose, illuminating the mind’s processes with clever analogies and metaphors.” —Salt Lake City Weekly “Touches on some of the more intriguing cul-de-sacs of human behavior.” —Santa Cruz Sentinel “Startling. . . . It’s a book that will leave you looking at yourself—and the world—differently.” —Austin American-Statesman “Sparkling and provocative. . . . A thrilling subsurface exploration of the mind and all its contradictions.” —The Courier-Journal “After you read Eagleman’s breezy treatment of the brain, you will marvel at how much is illusory that we think is real, and how we sometimes function on autopilot without consciously knowing what is happening. . . . This is a fascinating book.” —The Advocate “A pleasure to read. . . . If a reader is looking for a fun but illuminating read, Incognito is a good choice. With its nice balance between hard science and entertaining anecdotes, it is a good alternative to the usual brainless summer blockbusters.” —Deseret News “Incognito is fun to read, full of neat factoids and clever experiments. . . . Eagleman says he’s looking to do for neuroscience what Carl Sagan did for astrophysics, and he’s already on his way.” —Texas Monthly “Eagleman presents difficult neuroscience concepts in an energetic, casual voice with plenty of analogies and examples to ensure that what could easily be an overwhelming catalog of facts remains engaging and accessible. . . . The ideas in Eagleman’s book are well-articulated and entertaining, elucidated with the intelligent, casual tone of an enthusiastic university lecturer.” —TheMillions.com “Written in clear, precise language, the book is sure to appeal to readers with an interest in psychology and the human mind, but it will also please people who just want to know, with a little more clarity, what is going on inside their own skulls.” —Booklist “A stunning exploration of the we behind the I. Eagleman reveals, with his typical grace and eloquence, all the neural magic tricks behind the cognitive illusion we call reality.” —Jonah Lehrer, author of How We Decide “A fascinating, dynamic, faceted look under the hood of the conscious mind. . . . Equal parts entertaining and illuminating, the case studies, examples and insights in Incognito are more than mere talking points to impressed at the next dinner party, poised instead to radically shift your understanding of the world, other people, and your own mind.” —Brain Pickings “Eagleman engagingly sums up recent discoveries about the unconscious processes that dominate our mental life.” —The New York Times Book Review “Fascinating. . . . Eagleman has the ability to turn hard science and jargon into interesting and relatable prose, illuminating the mind’s processes with clever analogies and metaphors.” —Salt Lake City Weekly “A great beach read.“ —Philadelphia City Paper“Incognito feels like learning the secrets of a magician. In clear prose, Eagleman condenses complex concepts and reinforces his points through analogies, pop culture, current events, optical illusions, anecdotes, and fun facts.” —Frontier Psychiatrist “One of those books that could change everything.”—Sam Snyder, blog “Buy this book. The pithy observations, breezy language and wow-inducing anecdotes provide temporary pleasure, but the book’s real strength is in its staying power.“ —Science News “A whirlwind, high-definition look at the neural underpinnings of our everyday thinking and perception . . . fascinating.”—Brettworks.com“Eagleman embodies what is fascinating, fun, and hopeful about modern neuroscience.” —Brainstorm.com “After you read Eagleman’s breezy treatment of the brain, you will marvel at how much is illusory that we think is real, and how we sometimes function out autopilot without consciously knowing what is happening. . . . This is a fascinating book.” —The Advocate “Funny, gripping and often shocking . . . Eagleman writes great sentences of the sort that you might be inclined to read to those in your general vicinity.” —bookotron.com “Incognito reads like a series of fascinating vignettes, offering plenty of pauses for self-reflection. Eagleman’s anecdotes are funny and easily tie to the concepts he explains. Moreover, his enthusiasm for the subject is obvious and contagious.” —Spectrum Culture “Incognito is popular science at its best . . . beautifully synthesized.” —Boston Globe Best of 2011
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About the Author
DAVID EAGLEMAN is a neuroscientist, a Guggenheim Fellow, and a New York Times bestselling author. His books have been translated into 27 languages. Eagleman heads the Laboratory for Perception and Action at Baylor College of Medicine, and is the founding Director of the Initiative on Neuroscience and Law. He is the author and presenter of the PBS series The Brain.
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Product details
Paperback: 304 pages
Publisher: Vintage; Reprint edition (May 15, 2012)
Language: English
ISBN-10: 0307389928
ISBN-13: 978-0307389923
Product Dimensions:
5.2 x 0.6 x 8 inches
Shipping Weight: 10.4 ounces (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
552 customer reviews
Amazon Best Sellers Rank:
#14,694 in Books (See Top 100 in Books)
I borrowed my Kindle version from the local library.I wish I would have had the energy at four in the morning to write this. That was when I finished it. You would have thought this was my usual fluff of sci-fi/fantasy. But, no. This was supposed to be my bedtime book. Science research, no monsters to chase in sleep. So much for dreaming.I am intrigued about the brain, the mind. I am of many minds, and the book made that clear. So no dull fall to sleep, dry science. Mr. Eagleman kept the reader engaged with personable examples.I think what kept me awake the most were the questions. This book presents so many. Culpable. That word came up numerous times. I like looking into a world that David Eagleman portrays, even if getting there might be frightening. It is better to rehabilitate than incarcerate, but first we need to figure out what is normal and what isn't. AND what actually helps make us all better beings.
I was that annoying kid in high school math who would raise his hand with an answer before the teacher had finished asking the question. My strategy was simple. During the question, if I was comfortable that I knew the answer, the hand would go up. I knew I had a few seconds before I was called on, and the odds of being called on were low -- unless no one else raised their hand. A bit after I felt comfortable that I knew the answer, it would become available for me to open my mouth and say it. I was normally right, and usually would then be asked how I had reached that answer. This was always the hardest part, and I struggled internally to deduce how this could have happened. Such an explanation was usually right too.In high school math, I knew something I did not quite understand until reading this book, and did not verbalize until writing this review: that we can know before we can say, that our reasoning can be at first non-conscious, and then, with effort, be piped up to our feeble consciousness, as if it had taken place there.We give great credit to our consciousness, very little credit to our brains. It should be the other way around. As it turns out, our conscious experience is a small, dim fragment of our actual experience. When a perception finally reaches our consciousness, it has been washed clean of noise, twisted according to our expectations and prejudices, and packaged into something more familiar. Most everything that happens in that brain never reaches the surface of awareness.If you think your brain is a second class citizen, and your consciousness is driving things, then read Incognito: The Secret Lives of the Brain, by David Eagleman. Turns out that much of the action is below consciousness. You know this from your reactions to brake in a dangerous situation before you are fully aware of the danger, or to pull your hand from the stove before you become aware of the pain. The decision-making process of the unconscious brain is not always revealed to our consciousness. In one study, men rated some women as more attractive than others from photographs, but couldn't explain why. Turns out, the pupils of the more attractive women had been artificially dilated with Photoshop. The unconscious brain knows that dilated pupils are an indicator of sexual arousal.You must read Eagleman's book. When you are finished, you will marvel even more at what the hundreds of billions of neurons in your head can do, understand yourself a bit better, and maybe even understand that your "self" is just a constructed reality.
I liked this a lot. Pretty clear that we are finally getting a handle on our brains really work.It's a contest in there!And WE are not really in charge of it.Now, if someone could just give me a way to "paternalistically" update the brains of those around me so they are not so STUPID, we might have something worthwhile. Just kidding. If you read in this literature, we ALL think we are right and they are wrong - no matter what the topic.
Next to The Alchemist, this is my Second All Time Favorite! Definitely on the top of my bookshelf and I must read it again before I leave this world. This book gives amazing insight into the mind, that we do not see, hear, read or talk about on a regular basis, or even at all. Simple yet complex with an amazing delivery.I actually referred this book to a friend of mine who was having problems with her teenage daughter, and guess what, they're best of friends now. That speaks volumes in my world! I've never seen a book do that, and my explanation of what's in the book would have just watered down its value! Great work Mr. Eagleman!
A review of Incognito: the secret lives of the brain (2011) by David EaglemanDavid Eagleman is a neuroscientist with expertise in genetics, evolution, animal behavior, philosophy, and criminal justice. He has a studied eye to the future and how his discipline may inform our sense of self, of justice, and free will. The book disposes of any notion of what we see and hear being an accurate representation of the physical world, the possibility of our objectivity, and blame as a fair basis for sentencing. As a consummate scientist he rejects reductionism in favor of the emergent qualities of the aggregate of simpler systems. Neurons, hormones, and transmitters, will never explain consciousness. Most of what we do is programmed by genes working neural systems that never arise to the level of consciousness. These systems have overlapping and competitive functions that get resolved by trial and error. Occasionally, especially at the learning stage, consciousness may have to intervene in the conflict of rival functions--as when we are learning to ride a bike or field a fly ball. But eventually these behaviors become totally removed from the thinking process. He does not over emphasis inheritance at the expense of the importance of the interaction of genes with experience and environment. Eagleman theorizes that consciousness arises as a function of the number of inborn options we have available to resolve behavioral problems--humans having the most options and so the most consciousness. I loved the book because of its breath and originality.Jerry Woolpy
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