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Bourbon Empire: The Past and Future of America's Whiskey, by Reid Mitenbuler

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Review

"Reid Mitenbuler pulls aside the curtain of puffery to show us the spirit’s history, as well as how the stuff is actually made, who controls the industry and where it might be headed.... [Shows] the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves."—Wayne Curtis, Wall Street Journal"An engaging and thorough exploration of the history of America's national booze."—Playboy"Bourbon Empire digs deep to divulge the truth about the people donning bourbon labels—James C. Crow, Elijah Craig and Evan Williams, to name a few—and unravels the often-questionable practices of bourbon business. It’s in these moments of historical shenanigans that we find Mitenbuler’s true talent. He doesn’t slam bourbon brands for misleading consumers with marketing. Mitenbuler simply writes the truth."—Fred Minnick, Parade“An illuminating, well-paced narrative that will interest students and imbibers of the wee drap, American-style.”—Kirkus   “Mitenbuler’s prose is relaxed and mellow with a shot of wry; his entertaining, loose-limbed narrative revels in the colorful characters and droll hypocrisies of capitalism at its booziest.”—Publishers Weekly "Abundant and even surprising detail is bundled with sharp writing that doesn’t hesitate to criticize.... This terrific account of the rich heritage behind a classic American beverage is recommended for those who enjoy reading histories of foodstuffs of all sorts."—Library Journal “Bourbon Empire is a lively, rowdy tale of swindlers and smugglers, connoisseurs and craftsmen. Reid Mitenbuler is a talented storyteller whose wide-ranging curiosity takes us to Civil War battlefields and prison cells as well as cornfields and world-famous distilleries. Truly fascinating, and a must-read for whiskey lovers!”—Amy Stewart, author of The Drunken Botanist   “Bourbon Empire is more than just whiskey history. Mitenbuler demonstrates, with clear, witty and incisive prose, how the drink shaped, and was shaped by, the history of American capitalist society. It is a book that whiskey fans, historians and students of American business will enjoy, and learn much from.”—Clay Risen, staff editor, The New York Times and author of American Whiskey, Bourbon, and Rye   “A must have for every bourbon enthusiast from beginner to expert. A book that finally tells the true story of our beloved bourbon, putting in perspective its important role in American history. Bourbon Empire has it all, demystifying the good, the bad and the ugly.”—Sean Brock, Chef/Partner of McCrady’s and Husk   “In finding the facts behind some of bourbon’s most cherished fables, Mitenbuler has unearthed true tales that are even better than the tall tales. A fresh look at stories we thought we knew.”—Lew Bryson, managing editor, Whisky Advocate and author of Tasting Whiskey   “Reid manages to juggle his skepticism and enthusiasm in this carefully researched and lovingly written history of America's spirit. He peels back layer after layer of filigree, searching for the real story, which is as much the story of American business, politics, advertising, and immigration as it is the story of bourbon.”—Max Watman, author of Harvest and Chasing the White Dog  From the Hardcover edition.

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About the Author

Reid Mitenbuler has written about whiskey and drinking culture for the Atlantic, Slate, Saveur, Whisky Advocate, and other publications. He lives with his wife in Brooklyn, New York.

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Product details

Paperback: 336 pages

Publisher: Penguin Books; Reprint edition (May 10, 2016)

Language: English

ISBN-10: 014310814X

ISBN-13: 978-0143108146

Product Dimensions:

5.5 x 0.7 x 8.4 inches

Shipping Weight: 5.6 ounces (View shipping rates and policies)

Average Customer Review:

4.8 out of 5 stars

116 customer reviews

Amazon Best Sellers Rank:

#35,957 in Books (See Top 100 in Books)

There's an amazing amount of interesting and contextualized history in this book as one is likely to find anywhere. This isn't just about whiskey; it's about the place whiskey, and bourbon in particular, holds in American history and the surprising leverage the industry had (and has) on the development and direction of the nation. Mitenbuler has an approachable style and is extremely knowledgeable on the subject without being high handed. If you like your history intertwined with interesting local facts and figures, strategic events, and general trivia woven together with a sly humor and insight, you'll enjoy this book.

I’m not a bourbon drinker, myself. Bourbon was my late grandfather’s drink, the one who fought WWII in the U.S. Army Air Corps and then raised three children in a wholesome Midwestern town. I’m about as likely to order a Jim Beam on the rocks as I am to fly missions over the Ruhr Valley, or eat TV dinners while watching reruns of M*A*S*H. Which is to say, not very likely.So it was a pleasant surprise to enjoy this book so much. That’s because Bourbon Empire is not just a history of bourbon, it’s a history of America. With a keen eye for a good story, and prose so good you’ll find yourself reading it twice, Reid Mitenbuler goes beyond the rough and ready frontier folk whose names have been pasted on the bottles apocryphally to tell his readers the truth about America’s founding drunkards, plucky immigrants, ruthless capitalists, earnest reformers, Prohibition-era bootleggers, Madison Avenue bamboozlers, and modern-day chemists in lab coats.Unabashed five stars. All my friends are getting Bourbon Empire for Father’s Day. I only wish Grandpa could have read this book.

First, you definitely need a glass of bourbon in hand while you read this review, let alone the book.Spectacular history of bourbon in the US. Mr Mitenbuler not only analyzes most brands and their lineage, but also focuses on the movers and shakers that made American bourbon what it is today, for better or worse. For example, I didn't even know that Old Crow used to be a high end bourbon in the mid-1900s. It's simply amazing to read how many bourbons rose to prominence then just as suddenly fell out of favor, and which ones rose from the ashes in present day. As bourbon has now seen a resurgence in popularity, I'd highly recommend picking up, if not at least to have some cool facts to bring with you next time you go to the bar. Just don't be that guy who goes overboard and will only drink Pappy Van Winkle.

Mr. Mitenbuler's book deserves a space on the shelves of history lovers as well as bourbon lovers. It does not just repeat the popular history of American whiskey; rather it adds detail, context, and perspective to an important contributor in the development of the American economy. His Acknowledgements section, Bibliography, and parts of several chapters give credit to other authors well-known to the community of American whiskey enthusiasts because they rely on historical research rather than folklore (and advertising copy) to tell the story of Bourbon. I liked Mr. Mitenbuler's somewhat novel approach - he tells the story of bourbon by telling the story of the economic development of the U.S. with a focus on how bourbon, and other American whiskeys, contributed to that growth rather than focusing just on the growth of bourbon. It certainly deserves to be included with the half-dozen or so definitive works on bourbon which is why I bought the hard copy AND the Kindle version. It looks really nice with those other six or so books, each of which is special in its own way. And each of which has been read more than once. Way more.

Bourbon Empire will clearly be lauded by bourbon experts, but for the rest of us, I think the book offers something deeper - a perspective on American history that might have otherwise gone unnoticed. Bourbon Empire is thought-provoking, well-researched, and unexpectedly, downright hilarious at times. The book reminds us that reality is often far more interesting than fiction, and it adeptly carries the reader on a journey from the backwoods of American history right up to the shelf at your present-day local liquor store. While the entire book was excellent, I particularly enjoyed the attention given to bourbon's place in colonial history through the civil war - where information is not quite so easy to find or piece together in an engaging fashion such as the author has done here. Overall, Bourbon Empire is a must-read because of the sheer knowledge it conveys as well as its value as a unique and entertaining angle on American history and culture.

The author steadily declines. The books starts out engaging in a way that brings history to life. But somewhere about half way through, it becomes steadily becomes more and more jumbled and confusing, with the author dropping names and personal “insight” that takes from his writing. Sadly, I gave up about 3/4 through.I bought new, and would make a different choice if I had a do over. But if you get a good used copy, the first half is well worth it.

Highly informative history of bourbon and its place in American culture. Fascinating and valuable insights into recent and current production and marketing aspects of the bourbon industry. Well-researched and revelatory. Whether you're new to bourbon or a long-standing devotee, you'll find this a worthwhile investment of time that will make you a more selective shopper and consumer.

While this book does get a little tedious at times, it's a fairly fast read and gives you a ton of information about how bourbon grew up in the United States. It also gives you a lot to think about as a bourbon drinker. I first picked it up when I read an excerpt where the author was talking about the dubious value of small, craft bourbons versus some of the products distilled at the larger companies. Just goes to show that small is not always better. It also gave me a few names to search for in the liquor store!

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PDF Download Incognito: The Secret Lives of the Brain

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Incognito: The Secret Lives of the Brain

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Review

A Boston Globe Best Book of the Year“Original and provocative. . . . A smart, captivating book that will give you a prefrontal workout.” —Nature  “A popularizer of impressive gusto . . . [Eagleman] aims, grandly, to do for the study of the mind what Copernicus did for the study of the stars. . . . Incognito proposes a grand new account of the relationship between consciousness and the brain. It is full of dazzling ideas, as it is chockablock with facts and instances.” —The New York Observer  “Eagleman engagingly sums up recent discoveries about the unconscious processes that dominate our mental life. . . . [He] is the kind of guy who really does make being a neuroscientist look like fun.” —The New York Times “Although Incognito is fast-paced, mind-bending stuff, it’s a book for regular folks. Eagleman does a brilliant job refining heavy science into a compelling read. He is a gifted writer.” —Houston Chronicle “Eagleman has a talent for testing the untestable, for taking seemingly sophomoric notions and using them to nail down the slippery stuff of consciousness.” —The New Yorker   “Incognito does the right thing by diving straight into the deep end and trying to swim. Eagleman, by imagining the future so vividly, puts into relief just how challenging neuroscience is, and will be.”—The Boston Globe  “Appealing and persuasive.” —The Wall Street Journal “Your mind is an elaborate trick, and mastermind David Eagleman explains how the trick works with great lucidity and amazement. Your mind will thank you.” —Wired “A fun read by a smart person for smart people. . . . It will attract a new generation to ponder their inner workings.” —New Scientist“Fascinating. . . . Eagleman has the ability to turn hard science and jargon into interesting and relatable prose, illuminating the mind’s processes with clever analogies and metaphors.” —Salt Lake City Weekly “Touches on some of the more intriguing cul-de-sacs of human behavior.” —Santa Cruz Sentinel “Startling. . . . It’s a book that will leave you looking at yourself—and the world—differently.” —Austin American-Statesman “Sparkling and provocative. . . . A thrilling subsurface exploration of the mind and all its contradictions.” —The Courier-Journal “After you read Eagleman’s breezy treatment of the brain, you will marvel at how much is illusory that we think is real, and how we sometimes function on autopilot without consciously knowing what is happening. . . . This is a fascinating book.” —The Advocate  “A pleasure to read. . . . If a reader is looking for a fun but illuminating read, Incognito is a good choice. With its nice balance between hard science and entertaining anecdotes, it is a good alternative to the usual brainless summer blockbusters.” —Deseret News “Incognito is fun to read, full of neat factoids and clever experiments. . . . Eagleman says he’s looking to do for neuroscience what Carl Sagan did for astrophysics, and he’s already on his way.” —Texas Monthly “Eagleman presents difficult neuroscience concepts in an energetic, casual voice with plenty of analogies and examples to ensure that what could easily be an overwhelming catalog of facts remains engaging and accessible. . . . The ideas in Eagleman’s book are well-articulated and entertaining, elucidated with the intelligent, casual tone of an enthusiastic university lecturer.” —TheMillions.com “Written in clear, precise language, the book is sure to appeal to readers with an interest in psychology and the human mind, but it will also please people who just want to know, with a little more clarity, what is going on inside their own skulls.” —Booklist “A stunning exploration of the we behind the I. Eagleman reveals, with his typical grace and eloquence, all the neural magic tricks behind the cognitive illusion we call reality.” —Jonah Lehrer, author of How We Decide “A fascinating, dynamic, faceted look under the hood of the conscious mind. . . . Equal parts entertaining and illuminating, the case studies, examples and insights in Incognito are more than mere talking points to impressed at the next dinner party, poised instead to radically shift your understanding of the world, other people, and your own mind.” —Brain Pickings “Eagleman engagingly sums up recent discoveries about the unconscious processes that dominate our mental life.” —The New York Times Book Review   “Fascinating. . . . Eagleman has the ability to turn hard science and jargon into interesting and relatable prose, illuminating the mind’s processes with clever analogies and metaphors.” —Salt Lake City Weekly “A great beach read.“ —Philadelphia City Paper“Incognito feels like learning the secrets of a magician. In clear prose, Eagleman condenses complex concepts and reinforces his points through analogies, pop culture, current events, optical illusions, anecdotes, and fun facts.” —Frontier Psychiatrist  “One of those books that could change everything.”—Sam Snyder, blog “Buy this book. The pithy observations, breezy language and wow-inducing anecdotes provide temporary pleasure, but the book’s real strength is in its staying power.“ —Science News  “A whirlwind, high-definition look at the neural underpinnings of our everyday thinking and perception . . . fascinating.”—Brettworks.com“Eagleman embodies what is fascinating, fun, and hopeful about modern neuroscience.” —Brainstorm.com   “After you read Eagleman’s breezy treatment of the brain, you will marvel at how much is illusory that we think is real, and how we sometimes function out autopilot without consciously knowing what is happening. . . . This is a fascinating book.” —The Advocate  “Funny, gripping and often shocking . . . Eagleman writes great sentences of the sort that you might be inclined to read to those in your general vicinity.” —bookotron.com “Incognito reads like a series of fascinating vignettes, offering plenty of pauses for self-reflection. Eagleman’s anecdotes are funny and easily tie to the concepts he explains. Moreover, his enthusiasm for the subject is obvious and contagious.” —Spectrum Culture “Incognito is popular science at its best . . . beautifully synthesized.” —Boston Globe Best of 2011

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About the Author

DAVID EAGLEMAN is a neuroscientist, a Guggenheim Fellow, and a New York Times bestselling author. His books have been translated into 27 languages. Eagleman heads the Laboratory for Perception and Action at Baylor College of Medicine, and is the founding Director of the Initiative on Neuroscience and Law. He is the author and presenter of the PBS series The Brain.

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Product details

Paperback: 304 pages

Publisher: Vintage; Reprint edition (May 15, 2012)

Language: English

ISBN-10: 0307389928

ISBN-13: 978-0307389923

Product Dimensions:

5.2 x 0.6 x 8 inches

Shipping Weight: 10.4 ounces (View shipping rates and policies)

Average Customer Review:

4.4 out of 5 stars

552 customer reviews

Amazon Best Sellers Rank:

#14,694 in Books (See Top 100 in Books)

I borrowed my Kindle version from the local library.I wish I would have had the energy at four in the morning to write this. That was when I finished it. You would have thought this was my usual fluff of sci-fi/fantasy. But, no. This was supposed to be my bedtime book. Science research, no monsters to chase in sleep. So much for dreaming.I am intrigued about the brain, the mind. I am of many minds, and the book made that clear. So no dull fall to sleep, dry science. Mr. Eagleman kept the reader engaged with personable examples.I think what kept me awake the most were the questions. This book presents so many. Culpable. That word came up numerous times. I like looking into a world that David Eagleman portrays, even if getting there might be frightening. It is better to rehabilitate than incarcerate, but first we need to figure out what is normal and what isn't. AND what actually helps make us all better beings.

I was that annoying kid in high school math who would raise his hand with an answer before the teacher had finished asking the question. My strategy was simple. During the question, if I was comfortable that I knew the answer, the hand would go up. I knew I had a few seconds before I was called on, and the odds of being called on were low -- unless no one else raised their hand. A bit after I felt comfortable that I knew the answer, it would become available for me to open my mouth and say it. I was normally right, and usually would then be asked how I had reached that answer. This was always the hardest part, and I struggled internally to deduce how this could have happened. Such an explanation was usually right too.In high school math, I knew something I did not quite understand until reading this book, and did not verbalize until writing this review: that we can know before we can say, that our reasoning can be at first non-conscious, and then, with effort, be piped up to our feeble consciousness, as if it had taken place there.We give great credit to our consciousness, very little credit to our brains. It should be the other way around. As it turns out, our conscious experience is a small, dim fragment of our actual experience. When a perception finally reaches our consciousness, it has been washed clean of noise, twisted according to our expectations and prejudices, and packaged into something more familiar. Most everything that happens in that brain never reaches the surface of awareness.If you think your brain is a second class citizen, and your consciousness is driving things, then read Incognito: The Secret Lives of the Brain, by David Eagleman. Turns out that much of the action is below consciousness. You know this from your reactions to brake in a dangerous situation before you are fully aware of the danger, or to pull your hand from the stove before you become aware of the pain. The decision-making process of the unconscious brain is not always revealed to our consciousness. In one study, men rated some women as more attractive than others from photographs, but couldn't explain why. Turns out, the pupils of the more attractive women had been artificially dilated with Photoshop. The unconscious brain knows that dilated pupils are an indicator of sexual arousal.You must read Eagleman's book. When you are finished, you will marvel even more at what the hundreds of billions of neurons in your head can do, understand yourself a bit better, and maybe even understand that your "self" is just a constructed reality.

I liked this a lot. Pretty clear that we are finally getting a handle on our brains really work.It's a contest in there!And WE are not really in charge of it.Now, if someone could just give me a way to "paternalistically" update the brains of those around me so they are not so STUPID, we might have something worthwhile. Just kidding. If you read in this literature, we ALL think we are right and they are wrong - no matter what the topic.

Next to The Alchemist, this is my Second All Time Favorite! Definitely on the top of my bookshelf and I must read it again before I leave this world. This book gives amazing insight into the mind, that we do not see, hear, read or talk about on a regular basis, or even at all. Simple yet complex with an amazing delivery.I actually referred this book to a friend of mine who was having problems with her teenage daughter, and guess what, they're best of friends now. That speaks volumes in my world! I've never seen a book do that, and my explanation of what's in the book would have just watered down its value! Great work Mr. Eagleman!

A review of Incognito: the secret lives of the brain (2011) by David EaglemanDavid Eagleman is a neuroscientist with expertise in genetics, evolution, animal behavior, philosophy, and criminal justice. He has a studied eye to the future and how his discipline may inform our sense of self, of justice, and free will. The book disposes of any notion of what we see and hear being an accurate representation of the physical world, the possibility of our objectivity, and blame as a fair basis for sentencing. As a consummate scientist he rejects reductionism in favor of the emergent qualities of the aggregate of simpler systems. Neurons, hormones, and transmitters, will never explain consciousness. Most of what we do is programmed by genes working neural systems that never arise to the level of consciousness. These systems have overlapping and competitive functions that get resolved by trial and error. Occasionally, especially at the learning stage, consciousness may have to intervene in the conflict of rival functions--as when we are learning to ride a bike or field a fly ball. But eventually these behaviors become totally removed from the thinking process. He does not over emphasis inheritance at the expense of the importance of the interaction of genes with experience and environment. Eagleman theorizes that consciousness arises as a function of the number of inborn options we have available to resolve behavioral problems--humans having the most options and so the most consciousness. I loved the book because of its breath and originality.Jerry Woolpy

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Download Ebook Spiritual Leadership: Moving People on to God's Agenda, Revised and Expanded, by Henry T. Blackaby Richard Blackaby

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Spiritual Leadership: Moving People on to God's Agenda, Revised and Expanded, by Henry T. Blackaby Richard Blackaby

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About the Author

Henry Blackaby is founder and president emeritus of Blackaby Ministries International, an organization built to help people experience God. He and his wife have five children, fourteen grandchildren, and live in Rex, Georgia. Richard Blackaby is president of Blackaby Ministries International and the oldest child of Henry and Marilynn Blackaby. He holds degrees from the University of Saskatchewan, Southwestern Baptist Theological Seminary, and Dallas Baptist University. He lives with his wife and children in South Carolina.

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Product details

Paperback: 432 pages

Publisher: B&H Books; Revised edition (May 1, 2011)

Language: English

ISBN-10: 1433669188

ISBN-13: 978-1433669187

Product Dimensions:

6 x 1.1 x 9 inches

Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review:

4.6 out of 5 stars

179 customer reviews

Amazon Best Sellers Rank:

#67,876 in Books (See Top 100 in Books)

This book is filled with wisdom and insight. The truth it proclaims cannot be denied. The trouble is in getting to and through the content. The authors speak, not authoritatively, but like they just read a lot of books. Their authority is only their research, not their experience.To be sure, I'm well aware of the Blackaby's and their leadership, but the book doesn't read as if a leader wrote it. It reads like a researcher wrote it.They throw in so many, "It was said of Winston Churchill... Martin Luther King Jr. once... Eleanor Roosevelt experienced..." Sometimes I just wanted to scream, "YOU'VE MADE THE POINT, NOW OFF TO THE NEXT ONE!"The book could be significantly reduced in length without these unnecessary illustrations.That being said, if you are good at hacking through weeds, you will find a treasure here. But if not, look elsewhere.

This book's primary audience is evangelical Christian pastors with an additional audience of Christians who serve or wish to serve in leadership positions in their churches, businesses and families. If you are of a strongly secular mindset, the book's thesis that God works in the world today will seem naïve or alien to you and I suspect that you will have difficulty accepting, let alone absorbing, the principal message of the book.The book examines a very wide range of leaders, both Christian and non-Christian, including Lee Iacocca, Napoleon, Henry VIII, Abraham Lincoln and Dwight L. Moody, for example. The authors focus on leadership in churches, businesses and families, but does not look intently at leadership in the realm of political campaigns and looks at political governance only at a high level. The book provides practical guidance on the challenges of leading, and sometimes failing, in churches, businesses and families. Financial gain, ego needs and sexual improprieties may, and do, adversely impact Christian leaders. How some, Billy Graham for instance, have avoided these downfalls are reviewed in the book. The book offers advice on team building and managing one's schedule to focus on the important matters, which includes the leader's family, which sometimes are not the most urgent.The book offers a great deal of practical advice on many aspects of leadership. The book is well written, but it isn't particularly short. If avoids the usual business book failure of providing one insight that takes 20-30 pages and then repeating that insight 5 or 6 times to have a book. You will need to engage the book to realize its message. God works on earth through humans and humans need leaders. Leaders face special challenges and the Blackabys offer scholarly insight on what makes effective leaders for God's work. I recommend the book.

Honestly, I have not yet finished the book; however, it provides a rather interesting analysis of leadership. Rather than focusing on the leader's skills or abilities that cause his rise to the position, the Blackabys hammer home the point that spiritual leadership is a calling. Our modern world has the mentality that we earn leadership, but this book challenges that notion.The format is one that I enjoy. Once the chapter is completed, the authors provide a bulleted list of what they believe to be the most important quotes or thoughts. Then, they provide a listing of the Bible verses quoted in the chapter. This format permits a reader to quickly go back and offer additional study. Anyone that gets this book will want to read it slowly, so the structured format permits a reader to chew on a chapter for awhile before returning to the text for additional study.I highly recommend this book for those seeking a Scriptural basis for leadership. Have a highlighter or pen in hand to thoroughly mark up this book. Ultimately, as my title says, leadership is about lordship. If He is Lord of our life, then we humble ourselves before Him and submit to His direction. If God appoints a leader to a position, then it reveals that He is Lord of all. Essentially, leadership is Lordship.

This is an revised and expanded version of the older ones from years prior.......plus there's some new material in it too. Overall it's still an excellent leadership book to read and learn from in one's every day aspects of one's life whether you're Christian or non-Christian.. But as a Christian leaders go through this book, you will learn something and even may learn something about yourself in the process. Even though this is geared toward a Christian beliefs or even if you're not a Christian, this is still a great book for leadership roles on the job as well. If you take your time and go through this book, you will learn something and it will help you in your daily life..

Leadership is not about skill. It's not about what seminars you can attend. It's about a calling. It's about character. The greatest leaders we can think of did not have storybook beginnings. They did not do everything right. They did not win every battle. They made lots of mistakes.Leadership is one of the most misunderstood capabilities or attributes. There are myriad books on the subject. Each one seems to address only a facet of it. Blackaby addresses it from the ground up -- God's design for each of us. Each chapter contains practical examples. The information shared is ready to apply to business, church, or personal situations.

Decent book with lots of biblical references although I don't agree with the way they apply God's will to almost everything, to the point where it starts to lose its meaning.And some of the leadership principles don't make sense.

A very insightful book detailing the Biblical view of genuine leadership under the authority of Jesus Christ. There are many personal testimonies given in the book to bring life to the message of the Bible about leadership - both success stories and failures. Worthy read and worthy application in anyone's life - mature believer or a new believer for life's challenges whether at work or home.

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Download Ebook The Rise of Superman: Decoding the Science of Ultimate Human Performance, by Steven Kotler

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The Rise of Superman: Decoding the Science of Ultimate Human Performance, by Steven Kotler

Download Ebook The Rise of Superman: Decoding the Science of Ultimate Human Performance, by Steven Kotler

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Review

**Wall Street Journal Bestseller **New York Times Bestseller “A thrill ride of a book, empowering in its implications of what any individual can achieve.”- Kirkus Reviews “A fascinating primer on how athletes of extreme sports use flow to accomplish what seem like impossible goals, such as skiing down cliffs or surfing 100-foot waves. But a close reading of the book also provides great insights into how everyday athletes can use flow in their workouts and the rest of their lives.” - Financial Times “Kotler takes on the latest research on flow through the lens of action and adventure athletics…. [writing] primarily about flow in high-stakes sports like surfing — where focus and concentration can be the difference between a tubular ride and a watery death — but the concept could also have big implications for the business world.” - Fortune “In this high-octane study, Steven Kotler explores ‘flow’, a neurochemically rich state in which cognitive and physiological processes mesh. The stupendous physical feats of the late ski-base jumper Shane McConkey and others are riveting. Equally surprising is what we know of flow science, such as how the brain’s superior frontal gyrus deactivates to speed decision-making”- Nature “The Rise of Superman is full of scientific explanations about why flow helps athletes perform at their peak, why this is on the upswing in recent decades, and how almost anybody can better tap their ultimate potential.”- Surfer Magazine “Kotler focuses on extreme sports for good reason. These athletes face a constant choice, “flow or die,” and his book contains some compelling characters…Flow is rooted in the brain, and Kotler does a good job of explaining that science.”- The Washington Post “In Kotler’s riveting and beautifully written book, he explains the neuroscience behind the mystery of the flow state, and provides the key to unlock innovation, creativity and ultimate achievement for leaders, entrepreneurs and anyone interested in the big and bold.” - Peter Diamandis, New York Times bestselling author, founder of the X Prize, co-founder of Singularity University. ”The Rise of Superman is an electrifying book about a potent state of mind. If you aren’t inspired to brainhack your way up to the next level, start again at page one.”- David Eagleman, Neuroscientist, New York Times bestselling author of Incognito. “The Rise of Superman is a page-turning, game-changing account of the secrets of ultimate human performance—a must read for anyone interested in seriously raising the level of their game.- Ray Kurzweil , Director of Engineering at Google, author of How to Create a Mind and The Singularity is Near ”In THE RISE OF SUPERMAN, Steven Kotler breaks down the elusive and ecstatic ‘flow state’ that so many high performance athletes, musicians, and artists refer to as indispensable to their creativity and virtuosity – and in doing so, offers us a map to achieve massive upgrades in our capacities and potential.”- Jason Silva, futurist, host of National Geographic’s Brain Games THE RISE OF SUPERMAN is a tour de force. Rare the book that is learned, clever, fascinating, and useful. This book is all four. Inspiring, impeccably researched, and supremely practical, Kotler’s book is a must-read for everyone who wants in on the secrets on how to surpass their personal best. - Ned Hallowell, New York Times best-selling author and Harvard Medical School psychiatrist

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About the Author

Steven Kotler is a bestselling author and an award-winning journalist. His books include the non-fiction works: Abundance, A Small, Furry Prayer, and West of Jesus, and the novel The Angle Quickest for Flight. His articles have appeared in over 60 publications, including: New York Times Magazine, Wired, Discover, Popular Science, Outside, GQ, and National Geographic. He writes “The Playing Field,” a blog about the science of sport and culture for PsychologyToday.com. Kotler is also the co-founder and director of research at the Flow Genome Project, an international organization devoted to putting flow state research on a hard science footing, and the co-founder of the New Mexico-based Rancho de Chihuahua dog sanctuary. He has a BA in English/Creative Writing from the University of Wisconsin, Madison and an MA from the John Hopkins University in Creative Writing.

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Product details

Hardcover: 256 pages

Publisher: New Harvest; 1 edition (March 4, 2014)

Language: English

ISBN-10: 9781477800836

ISBN-13: 978-1477800836

ASIN: 1477800832

Product Dimensions:

6.5 x 1 x 9.5 inches

Shipping Weight: 13.6 ounces (View shipping rates and policies)

Average Customer Review:

4.2 out of 5 stars

372 customer reviews

Amazon Best Sellers Rank:

#16,636 in Books (See Top 100 in Books)

This book explains the ability of extraordinary people to get to the “next level” and achieve what others have never been able to do or try before. Many of the examples used are athletes because they seem like the easiest to track. The explanation or rational comes down to a few things the people who achieve focus on a goal and succeed, their success fuels the net attempt with more risk and the inherent reward is the feeling achieved from taking the risk. This amplified achievement becomes a fueled chain reaction of practice,internal goals or drive, work in progress mixed with innovation because the basics and the standards of work have been set in practice. It all comes down to being able to make changes on the fly because the brain doesn't have to think about the act being performed but the changes needed to make the act happen. The word used in the book is “flow”There are plenty of examples given including: surfing, base jumping, snow skiing, kayaking, mountain climbing and even wing suit flying. Mix the sports examples with studies about physiology and it’s a good mix of figuring out how to achieve more potential out of someone.There are plenty of ramifications for the business world as taking a look at how some people can sell, make deals, figure out complex projects or even manage difficult situations. Learning how to achieve flow is something that could help people achieve more.Overall this is a really good read as well as interesting all at the same time.

Perhaps I went into this book with faulty expectations... I was expecting something that may delve deep into neurobiology and related phenomenon or something that would really illuminate a possible way to leverage the elusive flow state. However, most of the book was filled with banal exposition of the lives of action/adventure athletes. I found it a little interesting, but for the most part, I just couldn't find myself caring. One anecdote could have provided enough of a context to work with, but more than half of the book is filled with vapid tales that appear intended to motivate or some kind of tributary.The book seems filled with lots of talk of flow state with the very occasional timid suggestion of reproducing the state. Weak read.

This is NOT a book about the comic book hero. It’s a book about a mental state called “the flow” and how adventure and extreme athletes have used it to make tremendous strides in their sports. The characteristics of the flow include extreme focus, time dilation / time distortion, a vanishing sense of self, extremely high performance, fearlessness, and a falling away of everything non-essential to the task at hand.Kotler is by no means the first author to write about the flow. The term was inaugurated by a book entitled “Flow” first published in 1990 by a University of Chicago Psychology professor named Mihaly Csikszentmihalyi. Csikszentmihalyi coined the term in the process of conducting a study on happiness. He found that happy people tended to engage in activities in which they could immerse themselves and find the zone. Contrary to the early part of Kotler’s book--in which it sounds like adventure athletes cornered the market on flow--Csikszentmihalyi says that said activity could be work or hobby and that the flow is to be found in poetry writing, yoga, martial arts, copy writing, or potentially any activity in which the skill level and challenge are both high.(To be fair, Kotler does get around to recognizing that extreme athletes neither invented nor exclusively exploit the flow. However, his—well-taken—point is that such athletes are unusually good a finding, and dropping deep into, the flow in part because risk-taking behavior is an important trigger. And for free climbers [rock climbers without ropes], mega-ramp skateboarders, and bodysuit skydivers sometimes there are only two possible states of existence—the flow and being scraped off a rock.) It should be noted that some of the elements of flow sound a lot like the states that have been described by various mystical religious traditions for centuries, e.g. the dissolution of a feeling of separation between self and the rest of the universe. Warning: religious readers may find it disconcerting to read that there are scientific explanations for states that were once attributed to communion with god or the like.While I’ve given Kotler’s book high rating, I haven’t yet given one reason to read it—and I do recommend people read it. First, while Csikszentmihalyi is the “father” of flow research, his methods were decidedly low tech--i.e. surveys and interviews—but Kotler reports on more recent studies involving neuroanatomy, neuroelectricity, and neurochemistry. Second, while Kotler delves into the science of the flow, he does so in a manner that is approachable to non-scientists. Finally, all of the narrative accounts of extreme athletes interspersed with the more technical commentary make for a very readable book, even if one is not particularly knowledgeable of—or interested in—such sports. I gave this book a high rating both for its food-for-thought value, and because of its high readability.I will admit that I was not so enamored of the book when I first began it, and other readers may find the same irritation. For one thing, Kotler’s adoration of extreme athletes comes off sounding like diminishment of mainstream athletes and others involved in “flowy” activities. A prime example of this is seen in Chapter 1. Kotler gives us an endearing description of how gymnast Kerri Strug won the gold in the 1996 Olympics by sticking a landing on a shattered ankle. However, he then comes off a bit douchey when he suggests that Strug’s achievement pales in comparison to Danny Way’s skateboard jumps at the Great Wall of China.For another thing, in his zealousness to prove that extreme sports practitioners are full-awesome while mainstream athletes are “meh,” Kotler makes some comparisons that seem apples and oranges to a neophyte such as me. If they are fair comparisons, he certainly doesn’t explain why they should be considered so. The best example of this is when he states that Olympic divers took decades to achieve increases in rotation that extreme skiers and skateboarders surpassed in much less time. This seems unreasonable for two reasons. First, divers have a very standard distance in which to achieve their acrobatics. In other words, they don’t get to build a “mega-platform” that’s 50% taller like Danny Way creates “mega-ramps” that were bigger than ever before. Of course, if you can increase the distance between yourself and the ground you can increase your spins, rotations, or whatever much more quickly (yes, your danger goes up vastly, I’m not diminishing that.) Second, the divers gained zero advantage from technological improvements, but the same cannot be said for skiers and skateboarders. In other words, if you go from skis made of oak to ones made of carbon nanotubes (that are 50 times stronger and 1/100th of the weight) of course you’re going to make gains faster.Perhaps, I’m overstating Kotler’s disdain for mainstream athletics, but that’s what happens when one uses a national hero as a set up to show how much more awesome a relatively unknown skateboarder is (among skateboarders Way is extremely well-known but he’s not a household name as the Olympian was--at least for a short time in the late 90’s.) I suspect that Kotler was just trying to convince a general audience that the athletes he’s speaking about aren’t pot-smoking knuckleheads who are as likely to be seen on America’s Funniest Home Videos crushing their nads on a handrail as setting a new world record. These men and women are serious people engaged in serious activities, and they give it their all. They do deserve more respect for that than they are probably given by broad sectors of the populace. Perhaps, the importance of what these folks are achieving does need to be conveyed because the demographic that reads books and the one that follows extreme sports probably has wide wings of non-overlapping area. (I’m not saying skateboarders are illiterate or bookworms don’t skate--just that the Venn diagram has substantial areas of mutual exclusivity.)As I indicated above, in each chapter we get both some insight into the nature of the flow and its triggers and stories of adventure / extreme athletes that serve as examples of what’s being discussed. In chapter 2 we learn what the flow looks like in terms of brain waves (i.e. high theta/low alpha, or between meditation and a relaxed / resting state of wakefulness.) In chapter 3, we learn about the neuroanatomy of the flow in terms of what areas of the brain it lights up, and that it’s at least as important what areas shut down. In chapter 4, we learn about the neurochemistry of the flow and that a cocktail of dopamine, norepinephrine, endorphins, anandamide, and serotonin makes up the chemistry of flow, but, critically, not so much with the adrenaline. The subsequent chapters deal with triggers of the flow, and what conditions best set up achievement of this state of mind.Chapter 9 stands out as an important, but quite different, portion of the book. It deals with the downside (or dark side) of the flow. This has a lot to do with the fact that the aforementioned internal substances (and the flow state in general) are quite addictive. While it’s unfair to say, and unlikely, that the extreme athletes Kotler writes about (i.e. the ones at the top of their games) are drug addicts as some might assume of skate boarders, snow boarders, and the like, it may not be unreasonable to say that they have a kind of monkey on their backs—albeit a perfectly legal one.As I’ve said, I recommend this book for anyone who is interested in this state of mind. One needn’t be interested in extreme sports to get a lot out of the book.

This book is crammed end to end with people jumping off buildings, skiing down cliffs, skateboarding, skydiving, surfing giant waves, etc. The core message is powerful but gets drowned in the author's over-the-top sports examples slathered far too liberally. It's almost like he doesn't have enough to say so he has to couch it in endless sports drama. It gets tiresome. So I'm going to do the same in this review. While repeating over and over how tedious his sports analogies are, I have to say that if you are patient, there are some real gems in this book worth picking up, and my recent meditations, study, sports and other activities have strongly benefitted from the reading. I'm not sure this will be the case for most, but it is a useful book if you are curious about how to engender flow in your life and you understand that flow happens in other places than just sports. The author does not do much to help you understand that. Just trust me on it.

Basically the book is a series of stories about extreme sport athletes with little to offer in the way of relating any practical application outside of dopamine fueled athletics. I was waiting until the final page for some kind of tie-in with the world outside of extreme sports and some practical training steps in the personal or corporate world, but these are never explored in any concrete way by the author. He just keeps boomeranging from one X Games feat to another, finally ending with a 800 mph skydive from outer space. Flow is an interesting state that all of us have experienced at one time or another. It is too bad that the author does little to explore the real world applications and steps the non-X Gamer can apply in real life.

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