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Bourbon Empire: The Past and Future of America's Whiskey, by Reid Mitenbuler

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Review

"Reid Mitenbuler pulls aside the curtain of puffery to show us the spirit’s history, as well as how the stuff is actually made, who controls the industry and where it might be headed.... [Shows] the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves."—Wayne Curtis, Wall Street Journal"An engaging and thorough exploration of the history of America's national booze."—Playboy"Bourbon Empire digs deep to divulge the truth about the people donning bourbon labels—James C. Crow, Elijah Craig and Evan Williams, to name a few—and unravels the often-questionable practices of bourbon business. It’s in these moments of historical shenanigans that we find Mitenbuler’s true talent. He doesn’t slam bourbon brands for misleading consumers with marketing. Mitenbuler simply writes the truth."—Fred Minnick, Parade“An illuminating, well-paced narrative that will interest students and imbibers of the wee drap, American-style.”—Kirkus   “Mitenbuler’s prose is relaxed and mellow with a shot of wry; his entertaining, loose-limbed narrative revels in the colorful characters and droll hypocrisies of capitalism at its booziest.”—Publishers Weekly "Abundant and even surprising detail is bundled with sharp writing that doesn’t hesitate to criticize.... This terrific account of the rich heritage behind a classic American beverage is recommended for those who enjoy reading histories of foodstuffs of all sorts."—Library Journal “Bourbon Empire is a lively, rowdy tale of swindlers and smugglers, connoisseurs and craftsmen. Reid Mitenbuler is a talented storyteller whose wide-ranging curiosity takes us to Civil War battlefields and prison cells as well as cornfields and world-famous distilleries. Truly fascinating, and a must-read for whiskey lovers!”—Amy Stewart, author of The Drunken Botanist   “Bourbon Empire is more than just whiskey history. Mitenbuler demonstrates, with clear, witty and incisive prose, how the drink shaped, and was shaped by, the history of American capitalist society. It is a book that whiskey fans, historians and students of American business will enjoy, and learn much from.”—Clay Risen, staff editor, The New York Times and author of American Whiskey, Bourbon, and Rye   “A must have for every bourbon enthusiast from beginner to expert. A book that finally tells the true story of our beloved bourbon, putting in perspective its important role in American history. Bourbon Empire has it all, demystifying the good, the bad and the ugly.”—Sean Brock, Chef/Partner of McCrady’s and Husk   “In finding the facts behind some of bourbon’s most cherished fables, Mitenbuler has unearthed true tales that are even better than the tall tales. A fresh look at stories we thought we knew.”—Lew Bryson, managing editor, Whisky Advocate and author of Tasting Whiskey   “Reid manages to juggle his skepticism and enthusiasm in this carefully researched and lovingly written history of America's spirit. He peels back layer after layer of filigree, searching for the real story, which is as much the story of American business, politics, advertising, and immigration as it is the story of bourbon.”—Max Watman, author of Harvest and Chasing the White Dog  From the Hardcover edition.

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About the Author

Reid Mitenbuler has written about whiskey and drinking culture for the Atlantic, Slate, Saveur, Whisky Advocate, and other publications. He lives with his wife in Brooklyn, New York.

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Product details

Paperback: 336 pages

Publisher: Penguin Books; Reprint edition (May 10, 2016)

Language: English

ISBN-10: 014310814X

ISBN-13: 978-0143108146

Product Dimensions:

5.5 x 0.7 x 8.4 inches

Shipping Weight: 5.6 ounces (View shipping rates and policies)

Average Customer Review:

4.8 out of 5 stars

116 customer reviews

Amazon Best Sellers Rank:

#35,957 in Books (See Top 100 in Books)

There's an amazing amount of interesting and contextualized history in this book as one is likely to find anywhere. This isn't just about whiskey; it's about the place whiskey, and bourbon in particular, holds in American history and the surprising leverage the industry had (and has) on the development and direction of the nation. Mitenbuler has an approachable style and is extremely knowledgeable on the subject without being high handed. If you like your history intertwined with interesting local facts and figures, strategic events, and general trivia woven together with a sly humor and insight, you'll enjoy this book.

I’m not a bourbon drinker, myself. Bourbon was my late grandfather’s drink, the one who fought WWII in the U.S. Army Air Corps and then raised three children in a wholesome Midwestern town. I’m about as likely to order a Jim Beam on the rocks as I am to fly missions over the Ruhr Valley, or eat TV dinners while watching reruns of M*A*S*H. Which is to say, not very likely.So it was a pleasant surprise to enjoy this book so much. That’s because Bourbon Empire is not just a history of bourbon, it’s a history of America. With a keen eye for a good story, and prose so good you’ll find yourself reading it twice, Reid Mitenbuler goes beyond the rough and ready frontier folk whose names have been pasted on the bottles apocryphally to tell his readers the truth about America’s founding drunkards, plucky immigrants, ruthless capitalists, earnest reformers, Prohibition-era bootleggers, Madison Avenue bamboozlers, and modern-day chemists in lab coats.Unabashed five stars. All my friends are getting Bourbon Empire for Father’s Day. I only wish Grandpa could have read this book.

First, you definitely need a glass of bourbon in hand while you read this review, let alone the book.Spectacular history of bourbon in the US. Mr Mitenbuler not only analyzes most brands and their lineage, but also focuses on the movers and shakers that made American bourbon what it is today, for better or worse. For example, I didn't even know that Old Crow used to be a high end bourbon in the mid-1900s. It's simply amazing to read how many bourbons rose to prominence then just as suddenly fell out of favor, and which ones rose from the ashes in present day. As bourbon has now seen a resurgence in popularity, I'd highly recommend picking up, if not at least to have some cool facts to bring with you next time you go to the bar. Just don't be that guy who goes overboard and will only drink Pappy Van Winkle.

Mr. Mitenbuler's book deserves a space on the shelves of history lovers as well as bourbon lovers. It does not just repeat the popular history of American whiskey; rather it adds detail, context, and perspective to an important contributor in the development of the American economy. His Acknowledgements section, Bibliography, and parts of several chapters give credit to other authors well-known to the community of American whiskey enthusiasts because they rely on historical research rather than folklore (and advertising copy) to tell the story of Bourbon. I liked Mr. Mitenbuler's somewhat novel approach - he tells the story of bourbon by telling the story of the economic development of the U.S. with a focus on how bourbon, and other American whiskeys, contributed to that growth rather than focusing just on the growth of bourbon. It certainly deserves to be included with the half-dozen or so definitive works on bourbon which is why I bought the hard copy AND the Kindle version. It looks really nice with those other six or so books, each of which is special in its own way. And each of which has been read more than once. Way more.

Bourbon Empire will clearly be lauded by bourbon experts, but for the rest of us, I think the book offers something deeper - a perspective on American history that might have otherwise gone unnoticed. Bourbon Empire is thought-provoking, well-researched, and unexpectedly, downright hilarious at times. The book reminds us that reality is often far more interesting than fiction, and it adeptly carries the reader on a journey from the backwoods of American history right up to the shelf at your present-day local liquor store. While the entire book was excellent, I particularly enjoyed the attention given to bourbon's place in colonial history through the civil war - where information is not quite so easy to find or piece together in an engaging fashion such as the author has done here. Overall, Bourbon Empire is a must-read because of the sheer knowledge it conveys as well as its value as a unique and entertaining angle on American history and culture.

The author steadily declines. The books starts out engaging in a way that brings history to life. But somewhere about half way through, it becomes steadily becomes more and more jumbled and confusing, with the author dropping names and personal “insight” that takes from his writing. Sadly, I gave up about 3/4 through.I bought new, and would make a different choice if I had a do over. But if you get a good used copy, the first half is well worth it.

Highly informative history of bourbon and its place in American culture. Fascinating and valuable insights into recent and current production and marketing aspects of the bourbon industry. Well-researched and revelatory. Whether you're new to bourbon or a long-standing devotee, you'll find this a worthwhile investment of time that will make you a more selective shopper and consumer.

While this book does get a little tedious at times, it's a fairly fast read and gives you a ton of information about how bourbon grew up in the United States. It also gives you a lot to think about as a bourbon drinker. I first picked it up when I read an excerpt where the author was talking about the dubious value of small, craft bourbons versus some of the products distilled at the larger companies. Just goes to show that small is not always better. It also gave me a few names to search for in the liquor store!

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